NYX Cosmetic

As a "girl abour town" with a love of makeup. Toni K. started Nyx Cosmetics in her mid-20s with a simple goal in mind: develop a makeup line that meets the needs of her discriminating girlfriends. This Californian and her girlfriends wanted the impossible - makeup that was fun, on-trend, high quality and affordale. Never one to shy away from a challenge, Toni created Nyx Cosmetics, one of the only cosmetics brands known all over the world to deliver the quality of prestige makeup without the heavy price tag.

Growing from a single showroom to a 76.000 square foot cosmetics powerhouse, Nyx Cosmetics embodies the creative and savvy style of its founder. Beauty is in her blood - Toni found her passion for beauty as a teenager at age 15 when she was working part time at her family's perfume and cosmetics business. Ever since, she has built on those early experiences to create a highly successful, vibrant beauty bussiness. Toni oversees all product development and creative direction for the line. her inspiration comes from international travels, seasonal fashion trends, and even in the colors she sees in her everyday life.

Celebrating its 10 year anniversary, Nyx Cosmetics in now available in over 40 international markets, at top mass retailes such as Ulta, departments stores (including Harrods in London). Over 10,000 beauty supply stores in the US and freestanding stores in Japan, Brazil, and Switzerland.

Nyx Cosmetics in now known to top makeup artists, celebrities and style insiders around the world as a professional line featuring one of the widest arrays of shades available fot makeup brand.

"I never tire to create and develop products that reflect style that is both aspirational and accessible. I'm inspired by art, culture, my travels, scenery, and my love of runway and fashion. Every woman is different, and I try to offer products and choices that helo them be beautiful, self-possessed and confident to match their individual unique style."